Before the Tokyo Olympics, Nike (NYSE: NKE + 1.64%) launched its new “Rawdacious” footwear color scheme to celebrate and represent the “unity of global sports.” The series covers all elements from Nike Running to Nike SB, Nike Basketball and Nike Global Football (football), presenting vibrant shoes and cleats, attracting attention to its iconic technical components.
Each pair uses white as the base tone to symbolize unity, because it contains all the tones in the visible spectrum. “Pink Blast”, “Total Orange” and “Bright Crimson” appeared on each pair of shoes, specifically used to call iconic technologies such as Zoom Air and React foam. The best of the many choices include Air Zoom Alphafly NEXT%, ZoomX Vaporfly NEXT% 2 and Air Zoom Pegasus 38’s FlyEase iteration. Nyjah Huston’s SB Nyjah Free 2, SB Janoski Slip and other Nike SB products-On and SB Bruin are different from their compatriots, they use gold as their main tone. The series also includes basketball shoes, track spikes and football shoes.
“Color has the subtle ability to cause reaction and reflection at the same time,” said Martha Moore, vice president of product design for Nike Central Color. “When you see a color, you will immediately react in a certain way. Color can also open the door to history, connections with other disciplines and memories. When creating this year’s palette, we strive to Consider color to best represent a moment.”